Merger Announcement
Jul 31, 2025
To Our Valued Customer:
As part of the approved merger between UFC and CRC, we are pleased to share the new name and brand for our unified organization: Central United Cooperative. The merger will take effect on September 1, 2025.
This name represents two strong cooperatives joining together with a shared commitment to delivering value to members through excellent customer service, programs, and technology. By combining resources, the cooperative will be better positioned to compete in changing agricultural markets, invest wisely, and meet the needs of members without duplicating costs. Our tagline, “United by land. Driven by purpose”, reinforces our shared focus.
We have also introduced a new logo that symbolizes unity, strength, and forward direction. It is built from multiple rows of a field all pointing toward a central point, a reflection of how our combined cooperative is focused on supporting members and customers.
You will begin seeing the new brand in the weeks ahead on signage, rolling stock, invoices, apparel, digital platforms, and other materials. This rollout will take place in phases throughout the next several months. You will see both old and new branding temporarily; we ask for your patience as we work through this transition.
We appreciate your trust and support as we move forward into this next chapter together as Central United Cooperative.
Sincerely,
Nathan Gieseke
General Manager
Central United Cooperative
As part of the approved merger between UFC and CRC, we are pleased to share the new name and brand for our unified organization: Central United Cooperative. The merger will take effect on September 1, 2025.
This name represents two strong cooperatives joining together with a shared commitment to delivering value to members through excellent customer service, programs, and technology. By combining resources, the cooperative will be better positioned to compete in changing agricultural markets, invest wisely, and meet the needs of members without duplicating costs. Our tagline, “United by land. Driven by purpose”, reinforces our shared focus.
We have also introduced a new logo that symbolizes unity, strength, and forward direction. It is built from multiple rows of a field all pointing toward a central point, a reflection of how our combined cooperative is focused on supporting members and customers.
You will begin seeing the new brand in the weeks ahead on signage, rolling stock, invoices, apparel, digital platforms, and other materials. This rollout will take place in phases throughout the next several months. You will see both old and new branding temporarily; we ask for your patience as we work through this transition.
We appreciate your trust and support as we move forward into this next chapter together as Central United Cooperative.
Sincerely,
Nathan Gieseke
General Manager
Central United Cooperative